Our Consumer Privacy Commitment
American First Finance, Inc. ("AFF") is committed to respecting and protecting consumer privacy. We value consumer trust and want consumers to understand how we protect, collect, use and disclose the personal information consumers share with us.
This privacy statement applies to personal information we obtain anytime a consumer interacts with AFF such as when a consumer visits our websites or contacts AFF's call centers. We want to ensure consumers are aware of our practices for collecting and processing personal information, which is information about a person that can be used to identify that person.
What we collect:
We collect personal information to provide account services, and administer our business. The type of personal information we collect depends on the financial transaction requested by the end consumer, but may include contact information such as name, address, telephone number or e-mail address, financial information including bank account information, or credit card information, other identifying information such as social security number or date of birth, and such other information we may collect with consumer consent or as permitted or required by law.
Generally, we obtain personal information from the following sources:
How we use it:
We use personal information in a number of ways such as to better understand and manage the ongoing relationship with a consumer, to prevent fraud and abuse and otherwise with consent or as permitted by law. AFF may store personal information on the DB2 database for the purposes of the administration of our business, including our ongoing relationship with a consumer. As permitted by applicable law, we may merge personal information with public information or other information received from reputable vendors to update contact information or to enhance demographic profiles.
Who we share it with:
AFF will not sell, rent, or lease a consumer's personal information. We may disclose all of the information, as described above, to our associates and clients in connection with the financial transaction we service. Our privacy notice provided with each contractual agreement details how we share information and what information can be limited from sharing by the consumer. Disclosures permitted or required by law may include cooperation with criminal or government investigations, fraud and identity theft prevention and detection, and responses to a court order or subpoena. AFF's associates are bound by appropriate confidentiality agreements.
AFF may disclose some or all of the personal information to information service providers for the purposes of performing business support functions on our behalf. Our agreements with these service providers contain confidentiality provisions and restrictions on using this information for any other purposes. AFF does report consumer personal information to credit bureaus.
If AFF becomes involved in a merger, acquisition or any form of sale of some or all its' assets, we may disclose personal information to third parties in connection with the evaluation of the transaction. The surviving company would have access to personal information which would continue to be subject to this privacy statement.
Accuracy & Access:
AFF is committed to ensuring that the information we obtain and use about a consumer is accurate for its intended purpose. We will provide ways to give consumers reasonable access to consumer information in our database to review their information. Consumers can request access to consumer personal information or help us maintain accurate records by informing us of changes or modifications to personal information using one of the methods listed under "Contacting AFF".
To protect consumer privacy and security, we will also take reasonable steps to verify a consumer's identity before granting access or enabling consumers to make corrections. AFF will retain personal information we have collected only for the time period needed for business purposes or as required by the corresponding regulatory authorities.
AFF utilizes physical, electronic and procedural security measures to protect against loss, misuse, and alteration of information under our control. AFF utilizes industry standard practices and security measures to safeguard and secure the personal information we collect.
Access to personal information is restricted to employees and service providers who need to have access to that information as described in this privacy statement. AFF requires its service providers to observe standards with respect to the security, collection, use and sharing of personal information, and to comply with applicable law.
Preventing Identity Theft:
AFF is dedicated to protecting personal information. We will never initiate a request for personal information from by fax or email. We discourage consumers from sending confidential personal information such as social security numbers, government identification numbers, or account numbers to AFF via an unsecured email message.
3515 N. Ridge Rd, Ste 200 Wichita, KS